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The industry a company operates in matters far less than most people assume when deciding where artific…

Nobody reads your proposal. They read about three pages of it, in a specific order, and skip the rest. …

The mistake startups make with sales automation is not under-investing. It is automating a message the …

Most customer relationship management data is fiction, maintained reluctantly by people who receive no …

Strategy is subtraction. It is the set of decisions about what a company will deliberately not do — whi…

The chat widget on your website is probably not underperforming because the model behind it is not clev…